Tag Archives: zen and the art of motorcycle maintenance

Robert Pirsig’s Marketing Lesson (to me, at any rate)

Those of you old enough to have owned LPs when they represented the highest fidelity audio source rather than a hipster accessory will no doubt offer a tear or a heartfelt sigh at the passing of Robert Pirsig.  The author of a seminal work of seeker literature has died.

While some enjoy sneering atZen And the Art of Motorcycle Maintenance,” I wanted to share the life and marketing lesson I drew from it: value is always relative and sometimes hidden.

Yeah, shaft drives are great until you have to lubricate one

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