Facebook’s sort-of apologies in the wake of the Cambridge Analytica scandal have unleashed another round of tut-tutting across the internet. If you (still) use the network, I’m sure you’ve seen friends make good on promises to delete the app or even their entire account because they no longer trusted Zuck with their personal info.
If I may venture a dubious opinion, I believe people got more upset at Facebook than at, say, Target because relative to other social networks, Facebook encourages something approaching honesty.
Yes, you heard me: honesty. Sure, Facebook has featured more than its fair share of humblebrags and flat-out fabrication. However, on Facebook more than other networks, we tend to know our contacts, so they know us better. Meanwhile, Twitter has succumbed to robots and flame wars while LinkedIn feels like a motivational speaker tryout. I can’t speak for other popular networks such as Facebook’s Instagram or the oldie-befuddling Snapchat.
For whatever reason, we seem to put our trust, not to mention baby pictures, political opinions and general goings-on on Facebook. We manufacture ourselves less there. And feeling that someone has exploited that unmanufactured self really feels like betrayal.
Superbowl 49 had more viewers than any other in history. Turns out that football wasn’t the only thing on everyone’s mind:
That’s right: 3% of you were using dating apps on your phone or tablet during the game. By my calculations, that’s 1.6 million Americans (114 million viewers x 46% using apps x 3% using dating apps). Roughly speaking, the population of Philadelphia was looking for love on Sunday night. (Understandable, given that a 10-6 record didn’t merit the Eagles a playoff berth.)
If I were Match.com or even Ashley Madison, I’d really want to break those numbers out further (male vs. female, straight/gay/bi/etc., age ranges), but if nothing else, I’d at least consider running local TV spots in key markets during the game and have football or I-hate-football content or offers on the app as well.
For the record: I logged one Tweet and ten Facebook updates. I even spoke with my wife during the game, so don’t get any ideas!
The “email isn’t dead” think piece has become something of a cottage industry. Several email savants, including my good friend Chris Marriott, have written very convincingly of the continuing value of email marketing both to marketers and to consumers.
Rather than add to this august body of work, I’d like to begin another line of inquiry: why do businesses keep trying to kill email?
Do not ask for whom the email bell tolls…
The answer to this question gives us some insight not only on how to keep it alive but also how to make email thrive for your business.