Tag Archives: subway

Data Laziness

Ridership on the New York City subways declined last year because, well, they’re not sure, really:

The [Metropolitan Transit] authority’s acting chairman, Fernando Ferrer, said on Thursday that several factors could be contributing to the decline: rising subway delays, the popularity of Uber and other apps, and weekend maintenance work that disrupts service.

“It may be all of the above,” Mr. Ferrer told reporters after an authority board meeting. “I’m very glad that our ridership is at historic highs. If it declines a little bit — and I’ve seen those numbers, and it’s a little bit — there is no reason for alarm.”

You want “reason for alarm?”  I’ll give you reason for alarm: the MTA’s chairman can’t be bothered to run a simple Excel spreadsheet.  Let’s call this “data laziness” and show you how easy it would be to get a more definitive answer.

Actually, Excel is a much more useful tool here

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Behind the Numbers: Fixing Citibike’s Woman Problem

Recently, our city’s Newspaper of Record (TM) reported that women use the bike sharing service Citibike far less often than men do.  According to the article, women account for one-third of all members (that is, people with a one-year pass to use the bikes at any time for up to 45 minutes per trip) and about a quarter of all trips.

Assuming that we want more women on bikes, let’s see if the numbers can help of find a solution.

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Change, like candy corn, is only good up to a point

In my recent post about changing your mind, I discussed how to address failure by changing your mind about what you want to achieve and then following accordingly with action.

One thing, though: too much change can do as much damage as not changing at all.

Think of it like the candy corn that we, OK I, enjoy this time of year.  A little is good.  A little more is better.  Too much is kinda gross.

Part of using change in marketing hinges on when to stop changing

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