Tag Archives: spotify

Let’s Mess with Starbucks: A Datajacking Primer

Pity poor Starbucks.  Coffee snobs, a demographic that Starbucks all but created, love to hate them.  Whenever the American right wants to take a swipe at liberal values, they try to pull some stunt at Starbucks, such as mixing Berettas and cappuccinos.  Across the pond, British activists use the House of Mermaid as a stand-in for globalization and/or Yankee imperialism.  Since SBUX CEO Howard Schultz proudly supports Israel in his private life, some anti-Zionist organizations have suggested boycotts.

(On a personal note, I suggested a counter-boycott at the time and recommended that my Zionist friends buy multiple espressos in support.  Those were some very hyperactive Jews.)

Now I invite you to jump on the bandwagon and help me turn Starbucks cafes into rattling dens of death metal by messing with Starbucks’s data.

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Brand Hubris

In my last post, I discussed how the brand umbrella concept favored by many ad agencies faces dire challenges in the connected world.  In short, consumers can–and will–check any brand claim against what they hear online.

However, the BS-detector element represents only part of the problem of the umbrella brand construct.  Another threat lurks in how looking at the world through the brand lens makes for bad marketing decisions.

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