Tag Archives: social media

It’s Like When Your Grandma Got Email

Do you remember when your Grandma got on email?

I remember because I got a call from mine.  She said “I just sent you an email!”

In other words, her understanding of the technology resembled an email I got from AYSO, the youth soccer overlords here in the soccer-ambivalent US of A:

 

Screenshot 2016-04-30 11.38.14

My semi-communist Grandma would have spit out her martini over the date

I miss my grandmother dearly, but I don’t miss her ignorance of how digital communications work.

AYSO, let me break it down for you.

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What if We Started With Metrics?

You don’t have to like glam/prog rock to appreciate Brian Eno.  In addition to such classics as “Music for Airports” (which is exactly what it sounds like) and “Baby’s On Fire” (which I hope to God isn’t what it sounds like), Eno created a wonderful tool for getting your head unstuck: Oblique Strategies.

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Screengrab from http://stoney.sb.org/eno/oblique.html

Eno, also a prolific music producer, created a deck of cards with suggestions like the one above to help him out when he encountered dead ends in his work.  He instructed users to draw a card when they felt stuck and follow the directions as they wished to interpret them.  I’ve used them too many times to count to help me solve nagging client problems.

So I created my own Oblique Strategies card:

What if we started with metrics?

As in, what if we started a new marketing project not by asking about business objectives nor by asking about marketing objectives and instead by asking “what can we measure?”

Maybe it’s the 70s synthesizer music talking, but it helped me develop a framework I’d like to run by you all.

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