Tag Archives: slack

What’s your project stack?

Quick thought as I await confirmation as to whether I’m meeting with a client via Skype or Google Hangouts (or whatever the new name is): just as marketing technology has evolved into the marketing stack, project tools have now created a project stack.  Not to add to everyone’s tech burden, but I really think every team or project should have a project stack.

This took me a while to find as I initially used “stacked” as an image search term

Since we have so many no-cost-to-user tools out there, marketers have redundant tools for communication (email, Slack, group texts [please don’t], POTS) as well as content creation (Office Suite, Google Suite, LibreOffice) and project management (seems every one of the above has some sort of sharing/management feature).  I’m sure we’ve all found ourselves in a project where we friction develops because one or more persons uses one system while everyone else uses another.

Put another way, did you ever have that moment when you realized that a co-worker had five different ways to communicate with you and yet he used none of them?  That, raised to the power of three because now there are two additional systems (content creation and project management) to get crossed up on.

The solution?  Set expectations and define your project stack.

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Why Do People Keep Trying to Kill Email?

The “email isn’t dead” think piece has become something of a cottage industry.  Several email savants, including my good friend Chris Marriott, have written very convincingly of the continuing value of email marketing both to marketers and to consumers.

Rather than add to this august body of work, I’d like to begin another line of inquiry: why do businesses keep trying to kill email?

accident-445760_1280Do not ask for whom the email bell tolls…

The answer to this question gives us some insight not only on how to keep it alive but also how to make email thrive for your business.

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