Quick thought as I await confirmation as to whether I’m meeting with a client via Skype or Google Hangouts (or whatever the new name is): just as marketing technology has evolved into the marketing stack, project tools have now created a project stack. Not to add to everyone’s tech burden, but I really think every team or project should have a project stack.
This took me a while to find as I initially used “stacked” as an image search term
Since we have so many no-cost-to-user tools out there, marketers have redundant tools for communication (email, Slack, group texts [please don’t], POTS) as well as content creation (Office Suite, Google Suite, LibreOffice) and project management (seems every one of the above has some sort of sharing/management feature). I’m sure we’ve all found ourselves in a project where we friction develops because one or more persons uses one system while everyone else uses another.
Put another way, did you ever have that moment when you realized that a co-worker had five different ways to communicate with you and yet he used none of them? That, raised to the power of three because now there are two additional systems (content creation and project management) to get crossed up on.
The solution? Set expectations and define your project stack.