In a recent post, I talked about the consumer use case for the Apple Watch. In short, my experience with an Android Zenwatch taught me that smartwatches work really well for people who find themselves on their feet a lot and/or like to keep an eye on a few pieces of information such as weather.
So what does this use case mean for marketers who want to keep on emerging consumer technology?
Right now, I can’t see any marketers benefitting more than Apple and Google. In addition to watch sales, these companies will gain at least some access to usage data. If I were Google (who, let’s face it, will almost certainly use the data better) I’d be curious to know what functions watch owners use the most and which data points they keep on their wrists. These data add another dimension to their understanding of the consumer and how he or she uses technology.
As for every other marketer, I make a humble suggestion: build an app for the watch. Continue reading