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Pre-Emptive Cringing

How soon before advertisers worm their way into Goals in Google Calendar?

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Pardon us, but do you have any oats?

If you didn’t read the announcement, Google has added a feature to its popular calendar that makes it easier for users find time to reach specific goals.  You want to work on your Spanish twice a week?  Tell GCal and it’ll schedule two sessions each work para aprender Español.

Given that Google earns a tad of 90% of its income from advertising (PDF), you must excuse me for cringing in advance.

Step 1: Advertisers start buying keywords in your Calendar

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