Tag Archives: rob luria

A Hess Truck for Simon: A Plannerben Holiday Special

Every year, broadcasters temporarily replace their programming with Christmas- and Holiday-themed shows from old chestnuts like “Rudolph the Red-Nosed Reindeer” (pace, Stuart) to such cutting-edge and meritorious fare like “The Great Christmas Light Fight.”

Who am I to stand apart from the crowd?

I’d like to share my own personal tale of Holiday marketing, which we shall call “A Hess Truck for Simon.” ¬†For a good bit of marketing insight and not a little schmaltz, read on.

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