Tag Archives: retirement

How to Market a Boring Product, Part II

Continuing our discussion about marketing boring products, I wanted to take a moment to discuss the hidden challenge of marketing a particularly boring product, life insurance.  That challenge takes the form of something most people anticipate with great excitement: retirement.

Coming soon to a theater near you: “Geezy Rider”

Read part I here.

Retirement, aka “economic irrelevancy”

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