Tag Archives: political correctness

The Marketer’s Argument for Political Correctness

This President’s day, I learned that at the time of his death, George Washington’s Mount Vernon farm had over 300 enslaved persons.

Not slaves.  Enslaved persons.  That little difference–the politically correct difference–makes all the difference.  And that difference matters not just for so-called snowflakes but also for marketers.  Marketers can’t live in their own world; they must live in the worlds of their customers.

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