Tag Archives: pc

A Field Guide to Untying Knots

Office workers of the world unite!  Just for a few minutes so we can get our act together!

Flat organizations and ad hocracy have, on the balance, helped organizations adjust to the ever-increasing speed of business.  However, they’ve also created more knots, or situations in which people with misaligned goals or approaches bring a project to a halt.

Some examples from my experience include:

  • A content tagging project that bogged down because the account manager and I didn’t interpret the second-hand instructions the same way
  • A social media production calendar that got messy because the creative team and the account team had different understandings of the approval process
  • An industry research project that went awry because the client changed the scope and the agency team never came to a consensus whether to push back or to attempt to complete the changed assignment

It hardly matters what business you work in; sure enough you will find yourself in a meeting in which the attendees all look at each other and say “well…now what?”

Here’s what.

I’ve got four basic tools that I use to untie process knots and get things moving again.

Get Everyone.

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Change, like candy corn, is only good up to a point

In my recent post about changing your mind, I discussed how to address failure by changing your mind about what you want to achieve and then following accordingly with action.

One thing, though: too much change can do as much damage as not changing at all.

Think of it like the candy corn that we, OK I, enjoy this time of year.  A little is good.  A little more is better.  Too much is kinda gross.

Part of using change in marketing hinges on when to stop changing

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