Fortunately for my clients, I have a lot of weird friends.
I can neither confirm nor deny that I am related to this particular weirdo
By “weird,” I don’t necessarily mean that they wear only orange or like to hum Soviet propaganda tunes on the subway. I mean that their vocations and avocations fall outside of the usual professional and para-professional realms. Offhand, I can think of a theater set designer, an importer of European glassware, a sports memorabilia auction house owner and an alpaca farmer (Alpaca rancher? Alpaca herder? I dunno but she has a bunch of the wooly beasts.).
All of these folks have helped me at one time or another in my career as a marketing strategist and I recommend that you collect a similar array of acquaintances to help you. Weird people know useful things!