Tag Archives: nike

Get Your Mind out of the Gutter and into the Toilet

When we set out to solve marketing problems, we often try modeling, as in “how would another brand solve the problem?”  More often than not, I think we use sexy brands–Apple, Nike, Starbucks and so forth–because they usually get their marketing right.

However, I suggest that you stop thinking about what’s sexy.  After all, most marketers don’t have the resources of these brands nor can they always take the big risks that those brands have taken.

So, instead of sex, try toilets.

toilet-513045_1280

 

Challenge Accepted!

As in, ask yourself, “what would we do if we were trying to sell toilets instead of our brand/product?”  Turning your strategy exercise into an exercise of selling toilets has three key advantages:

1.             Toilets have clear use cases.

Continue reading