Tag Archives: model

Models Can Be Dumb

I once worked in a building that housed a photo studio.  The good news was that we often rode in the elevator with pretty, pretty models.  The bad news was that they often seemed flummoxed by the elevator button panel and would hover over it, looking for the 12th floor.

Yes, human models have a reputation for acting dumb.  By the same token, computer models often act dumb, too.  As a result, marketers need to take caution when employing models.

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It would be wrong of me to use a picture of a pretty young lady just to get clicks.

Just ask the Australian Army.

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Marketing Winners and Losers at the NY International Auto Show (Part 3)

Manufacturers put on exhibits at auto shows because they want to sell cars to adults, but sometimes they recognize another key attendee group: kids.  Subjects of “My Super Sweet 16” aside, the kids don’t buy cars, of course, but they do have immediate value to the exhibitors for two reasons:

  1. Kids attend the auto show in droves ($7 tickets help) and drag adults with them.  As in, adults who potentially buy cars
  2. Kids actually influence car purchases to a large degree

While a lot of brands offer kid-friendly exhibits (Jeep had Camp Jeep and other booths had video games), not as many have anything specific for the kids.  Let’s look at one that did have something for the kids, Ford Trucks, and what they did well and not so well.

Good: Hands-on brand experience

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My Research Assistants

Ford Trucks let kids 12 and under built snap-together models of their halo truck, the Raptor.

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