The marketing spectacle known as the New York International Auto Show had more to chew on than one man’s rant about station wagons.
For this installment, I’d like to focus on one exhibit with its hits and misses. Ladies and gentlemen, I present Camp Jeep.
For the past 11 years (give or take), Jeep has given consumers the opportunity to experience their vehicles’ capabilities in a first-hand manner. They chauffeur participants over an obstacle course that shows how well the Jeeps can attack slopes, uneven ground and other things that 95% of drivers will never encounter. All cynicism aside, the exhibit really impresses upon participants the astounding performance of the fabled brand.
Even within this impressive showcase, some aspects stand out: 2 good and one not-so-good
- Good: data collection from participants before and after
- Good: keeping the troops happy
- Not-so-good: the world’s most pointless cell phone charging station
Collecting data for fun and profit