Tag Archives: mobile

Autonomous cars are coming. Are marketers ready?

Every passing day brings new stories about advancement in the realm of self-driving vehicles.  Just this weekend, Ford announced that it had appointed the head of its autonomous vehicle unit to the CEO post (Automotive News, subscription required).  Now that a pillar of the auto industry has made a major step to prying our fingers off the steering wheel, how should marketers respond?

Courtesy of the Ford Motor Company

As always, remember your Hitchhiker’s Guide to the Galaxy and Don’t Panic!

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Behind the Numbers: Google “near me” up 34x

Here’s an eye-popping stat: since 2011, Google searches including the phrase “near me” have increased 34 times.  Not 34 percent, but 34 times.   I read this figure as a nail in the coffin of distinct and discrete mobile and local strategies.  Put another way, your brand has a mobile and a local strategy whether you’ve planned it or not.  Brands need to prepare for the inevitable “gotta have it now” factor across channels.

Some other tasty stats from the article:

  • 50% of people who conduct a local search on their phone visit a store that day
  • Roughly a third of those searchers buy that day as well
  • About half of people searching for a restaurant do so within 30 minutes of going out

Searches differ by day and time of day as well:

searches-near-me-on-the-weekend

I wonder, do people search for liquor stores before or after hotels on a Saturday night?

 

 

 

What does this mean for marketers?

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