Tag Archives: michiko kakutani

Book Review: The Box

I’m trying out something new here: book reviews.  No, I don’t intend to gun for Michiko Kakutani’s job.  Rather, I can’t help but draw parallels between what I read and what I do.

So let’s begin with the only book I’ve ever read to devote an entire chapter, and then some, to setting dimensional and material standards for shipping containers.

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Hey, this was a major plot point for Season Two of “The Wire!”

Marc Levinson’s The Box  covers the roughly half-century in which the hidebound world of ocean shipping transformed from rugged stevedores placing each and every carton in the hold of a freighter by hand to the current era where nearly all shipping except bulk commodities and motor vehicles takes place in a metal container moved by giant cranes.  While the topic only indirectly broaches marketing, it has important ideas for marketers nevertheless.

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