Tag Archives: mcdonalds

How to Prevent an Advertising Disaster

We’ve had a good run of ad disasters lately, haven’t we?  Nivea inadvertently flirted with white supremacy and Pepsi trivialized a century or so of nonviolent protest with the aid of a Kardashian.  Last week McDonalds UK tried to sell Filets-O-Fish (Filet-O-Fishes?) on the backs of dead dads.

After picking up their jaws, the first question most right-thinking people ask is “who the hell let this happen?”  As most ad agency vets can attest, ideas often snowball before anyone can put a stop to them.  Usually, these snowballs simply hit the side of a barn; they tend to result in campaigns or ads that made sense to a small group of people in a conference room but not in the real world.  A career-minded sort (not judging) gains nothing by voicing qualms about them.

However, when an idea has the potential to become explosively damaging, everyone has the responsibility to stand up and strongly advise restraint.  As an example, let me share the time I helped prevent an agency from re-fighting WWII.

One would think this would be hard to forget

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What if it were Red Friday Instead? (Humor)

With the recent commemoration of the 25th anniversary of the fall of the Berlin Wall, I got to thinking, “what if the Commies had won?”  Already, American brands stand in for America herself as a protest target.  Witness recent Russian harassment of McDonald’s restaurants in response to Western sanctions related to Russia’s flagrant interference in Ukraine.  Imagine what they would have done if they had gotten ahold of our mighty consumer apparatus wholesale.

So, here are some ideas of what brands would dot the American landscape if Communism had prevailed:

  • Stal-mart
  • Dacha Depot
  • MiGDonald’s

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