Superbowl 49 had more viewers than any other in history.  Turns out that football wasn’t the only thing on everyone’s mind:

That’s right: 3% of you were using dating apps on your phone or tablet during the game.  By my calculations, that’s 1.6 million Americans (114 million viewers x 46% using apps x 3% using dating apps).  Roughly speaking, the population of Philadelphia was looking for love on Sunday night.  (Understandable, given that a 10-6 record didn’t merit the Eagles a playoff berth.)

If I were Match.com or even Ashley Madison, I’d really want to break those numbers out further (male vs. female, straight/gay/bi/etc., age ranges), but if nothing else, I’d at least consider running local TV spots in key markets during the game and have football or I-hate-football content or offers on the app as well.

For the record: I logged one Tweet and ten Facebook updates.  I even spoke with my wife during the game, so don’t get any ideas!