So last weekend in New York, this happened:

Obviously an out-of-towner.  A real New Yorker would have added two words to that sign

My son and I participated in the first of three Summer Streets Saturdays this year.  In an event started last year, the City shuts down Park Avenue from 72nd Street to the Manhattan side of the Brooklyn Bridge.  Cyclists and walkers can traverse the entire length with no cars and only a few stops at major cross streets.

Since the event attracted a lot of marketing participation, from lead sponsor Citi to relatively small brands such as GoGo Squeez and Nuun, I thought it might provide a good opportunity to discuss how marketers can get the most out of sponsorship and other types of participation in events like these.

Strike while the iron is hot & other cliches

It should come as no surprise that the Knicks missed what we can only call an easy layup. Continue reading →