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What the Sirens Sang

The New York Times recently ran an article about Pariano, a town on the Amalfi Coast region of Italy where, they claim, the mythic Sirens of “The Odyssey” tempted the equally mythic king of rocky Ithaca to lead his ship onto the rocks.  The story, however imaginary, brings to mind the single most illuminating question asked of me in college and remains a great question for legacy brands:

What song did the Sirens sing?

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Dude, ear plugs are like 99¢ at CVS

The answer actually matters.  In fact, it matters a lot if you develop brand marketing for a living.

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