Tag Archives: geology

Book Review: Written in Stone

At first glance, a book on geology should have no resonance with marketing communications whatsoever.  Other than the outsize role that pressure plays in both fields, very little links them.  And yet I found a simple truth in Written in Stone that speaks to me and should also speak to anyone whose job entails understanding consumer behavior.

These rocks are 440 million years old and were formed in the era of the 15% commission

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