Tag Archives: ESP

Get a Database and Get into the Game!

With the advent of cheaper computing and sharper tactics, CRM has risen from the ashes of the promises it made in the 1990s.  While many marketers once associated CRM with meager results and NASA-level costs, the approach’s full capabilities have come to the fore, with companies such as Amazon and Tesco serving as glittering examples of success.

And therein lies the problem: fledgling CRM marketers look at these paragons of customer focus and throw their hands up.  These marketers feel frustrated because their own systems, data, content, personnel or management can’t live up to the very best the industry has to offer.

Well, quit feeling sorry for yourself and try anyway.  Here’s how. Continue reading