A few days ago, I had the privilege of recording an episode of the Inspiring Action podcast with my old fellow traveler Mark DiMassimo (I’ll share a link when it’s published). Among other things, I discussed simple ways to bring data-centered thinking into marketing without making yourself or your team crazy. Then Mark asked me a simple yet insightful question that honestly had never occurred to me: what did I mean by mathematical model?
OK, I would have preferred “what can you tell us about the rumors of your hook up with Sofia Vergara?” or “what was it like crushing a grand slam to win the World Series?” but the question forced me to articulate something most people gloss over. We often talk about “the model,” but what does it actually entail? If I wrote more clickbait headlines, I’d say “the answer will astonish you.”
Heavy duty mathematical modeling requires a sophisticated statistical approach backed by computing power and software know-how. However, everyone reading this post has access to his or her own surprisingly effective model: your own brain.
In short, you think in math even when you don’t think you do. Surfacing this sub-conscious math can make you a better marketer.