Tag Archives: coffee

From my warm, caffeinated hands!

So I nearly tried to punch the Financial Times.

bird-877313_1280

Back off, bird.  I will cut you.

While conducting secondary research for a new project, I found a useful article on the site.  Before I could read the piece, the site served up a one-question survey: had I tried to cut down on my coffee consumption in the past year?

OK, I realize that FT probably wanted to a) recruit visitors for an awareness survey or b) simply build a profile on their visitors.  But first goddam thing in the morning, they want to ask me whether I’m thinking of giving up coffee?

[SHAKES FIST EPICALLY]

Maybe this is the flip side to “taboo data,” the idea that some data are too sensitive to use.  Maybe some are too sensitive–or obnoxious–to ask.

What my Local 7-11 taught me about Holiday Marketing

Last night–Halloween–was a big night on my block.  The local block association closes of West 90th Street from Central Park West (the nice end) to Columbus Avenue (where we live).  The kids have a ball collecting bite-sized Milky Ways from one end to the other.  And the 7-11 on the corner of 89th & Columbus taught me a lesson just in time for the crazy holiday marketing period that has already begun.

Here’s what they did:

7-11_coupin

What does a free coffee in October have to do with mistletoe, menorahs and suchlike? Continue reading