Every passing day brings new stories about advancement in the realm of self-driving vehicles. Just this weekend, Ford announced that it had appointed the head of its autonomous vehicle unit to the CEO post (Automotive News, subscription required). Now that a pillar of the auto industry has made a major step to prying our fingers off the steering wheel, how should marketers respond?
The lights! The cars! The pumping music! The attractive people on spinning turntables! My aching back!
Yes, I attended the New York International Auto Show and lived to tell the (precautionary) tale of experiential marketing done well…and not so well. Over the new few posts, I’ll point out how some marketers really made the most out of their residency at the Jacob Javits Convention Center and those who didn’t.
I’d like to start out with a winner, at least in my book: Subaru. Subaru understands its audience, also known as nerds.
Here’s what I learned:
Experiential marketing is a great opportunity to capture email from an interested party
There is no substitute for understanding your customer
Revenge of the (Station Wagon) Nerds
Oh, Subaru, you get me. Your exhibit shot a marketing arrow right through my heart.