Tag Archives: bmw

Autonomous cars are coming. Are marketers ready?

Every passing day brings new stories about advancement in the realm of self-driving vehicles.  Just this weekend, Ford announced that it had appointed the head of its autonomous vehicle unit to the CEO post (Automotive News, subscription required).  Now that a pillar of the auto industry has made a major step to prying our fingers off the steering wheel, how should marketers respond?

Courtesy of the Ford Motor Company

As always, remember your Hitchhiker’s Guide to the Galaxy and Don’t Panic!

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Robert Pirsig’s Marketing Lesson (to me, at any rate)

Those of you old enough to have owned LPs when they represented the highest fidelity audio source rather than a hipster accessory will no doubt offer a tear or a heartfelt sigh at the passing of Robert Pirsig.  The author of a seminal work of seeker literature has died.

While some enjoy sneering atZen And the Art of Motorcycle Maintenance,” I wanted to share the life and marketing lesson I drew from it: value is always relative and sometimes hidden.

Yeah, shaft drives are great until you have to lubricate one

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Marketing Winners and Losers at the NY International Auto Show (Part 1)

The lights!  The cars! The pumping music!  The attractive people on spinning turntables!  My aching back!

Yes, I attended the New York International Auto Show and lived to tell the (precautionary) tale of experiential marketing done well…and not so well.  Over the new few posts, I’ll point out how some marketers really made the most out of their residency at the Jacob Javits Convention Center and those who didn’t.

I’d like to start out with a winner, at least in my book: Subaru.  Subaru understands its audience, also known as nerds.

subaru-256561_1280

 

Here’s what I learned:

  • Experiential marketing is a great opportunity to capture email from an interested party
  • There is no substitute for understanding your customer

Revenge of the (Station Wagon) Nerds

Oh, Subaru, you get me.  Your exhibit shot a marketing arrow right through my heart.

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