Do fashion ads utterly confuse you?

Makes sense, right?  So how about this one?

OK, surely this one could have emerged from David Ogilvy’s workshop, right?

I think you get the point,  Karl Lagerfeld, the guy with all the jewelry, said “like Poetry, fashion does not state anything – it merely suggests.”  (thanks, Geekdad)  But what does it suggest?  Fashion advertising, and by extension fashion branding, bewilders a lot of us.  Fortunately, I think I’ve figured it out and want to share with you how it really works. Continue reading →