Do fashion ads utterly confuse you?
Makes sense, right? So how about this one?
OK, surely this one could have emerged from David Ogilvy’s workshop, right?
I think you get the point, Karl Lagerfeld, the guy with all the jewelry, said “like Poetry, fashion does not state anything – it merely suggests.” (thanks, Geekdad) But what does it suggest? Fashion advertising, and by extension fashion branding, bewilders a lot of us. Fortunately, I think I’ve figured it out and want to share with you how it really works. Continue reading