Short answer: no, of course not. However, they could have used a little human common sense rather than rely on responsive design alone to make their emails more relevant.
Let’s back up. As an avid, if not talented, photographer, I subscribe to emails from Adorama and B&H Photo, two large photo retailers based in New York with a well-earned reputation for value, service and selection. Really, you CANNOT find a better place to buy cameras and assorted equipment than those two.
Yesterday, I received this email from B&H:
They remembered Mother’s Day with a large graphic pointing to their Mother’s Day sale items. How nice.
In a recent post, I talked about the consumer use case for the Apple Watch. In short, my experience with an Android Zenwatch taught me that smartwatches work really well for people who find themselves on their feet a lot and/or like to keep an eye on a few pieces of information such as weather.
So what does this use case mean for marketers who want to keep on emerging consumer technology?
Right now, I can’t see any marketers benefitting more than Apple and Google. In addition to watch sales, these companies will gain at least some access to usage data. If I were Google (who, let’s face it, will almost certainly use the data better) I’d be curious to know what functions watch owners use the most and which data points they keep on their wrists. These data add another dimension to their understanding of the consumer and how he or she uses technology.
As for every other marketer, I make a humble suggestion: build an app for the watch. Continue reading →
Literally. I mean it. Stand up and walk around if you don’t get why anyone would want the Apple Watch.
These guys get it.
I haven’t gotten any closer to the Apple Watch than reading about it on Gizmodo. However, I bought myself an Android smartwatch, the Zenwatch, in December and have worn it on and off since then. I’d like to point out some aspects of the device that Tim Cook‘s medicine show did not cover.