We’ve all heard the joke about big data’s resembling teenage sex: “Everyone thinks everyone else is doing it. Almost nobody is actually doing it. And those who are doing it aren’t doing it well.”
A recent conversation I had suggested that we marketing folks maybe have started doing it (big data) like college kids.
Spring Break is really just like a giant, tequila-driven database
I have a confession to make. For the past few years, I really haven’t practiced analytics. Instead, I’ve been playing Dungeons & Dragons with marketing data.
Even if you looked down on the lumpy, socially-maladjusted kids who played D&D, you should think about playing the game with your data, too.
Better cover than Marketing Analytics for Dummies
image courtesy of Wikipedia