Tag Archives: 13 reasons why

Marketing’s New C-Word

There’s a word out there that begins with the letter C that simply has no place in modern society.  You’ve used it.  I’ve used it.  We tend to use it as an epithet, unfairly.  Marketers use it all the time and we, as a group, should stop.  Right now.

That c-word is, of course, “crazy.”

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