Clients

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Developed brand strategy for Arrow Payments, a B2B business enablement brand.

 

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Created communications plans for two units of Verizon Telematics: hum (B2C) and Networkfleet (B2B).

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Developed segmented social content strategies for a leading retail bank and credit card issuer.  These strategies used lifestyle segments to increase impact of messaging.

 

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Mined product data to inform branding strategy for a major fast food brand.  While the brand focuses its advertising on new products, only 5 (out of 40) products accounts for nearly half of their volume year in, year out.

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Created an optimized cross-channel acquisition pro forma for a bank brand launch designed to exceed expectations of new account acquisition performance by 20%.

 

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Created new user experience designed to enhance social and content value of website based on implications of web analytics

 

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Helping to drive awareness, engagement and donations from the community of victims, survivors, caregivers and allies to end abuse.