Developed brand strategy for Arrow Payments, a B2B business enablement brand.
Created communications plans for two units of Verizon Telematics: hum (B2C) and Networkfleet (B2B).
Developed segmented social content strategies for a leading retail bank and credit card issuer. These strategies used lifestyle segments to increase impact of messaging.
Mined product data to inform branding strategy for a major fast food brand. While the brand focuses its advertising on new products, only 5 (out of 40) products accounts for nearly half of their volume year in, year out.
Created an optimized cross-channel acquisition pro forma for a bank brand launch designed to exceed expectations of new account acquisition performance by 20%.
Created new user experience designed to enhance social and content value of website based on implications of web analytics
Helping to drive awareness, engagement and donations from the community of victims, survivors, caregivers and allies to end abuse.