Case Studies

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Hotel Chain: 2x improvement in revenue from email

For an international hotel chain, we used a small data approach to find the best predictor for email offers.  While most chains use an algorithm based on past stay behavior, we developed an approach that used a rotating set of offers based on reasons for travel (family travel, sightseeing, etc.) to segment audiences.

 

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B2B Financial Information Portal: 3x increase in usage

We created an integrated program aligning video, webinars, in-app promotion and email to segment users by skill level.  The combined program increased usage by the test group up to 3x while the untreated control group actually declined slightly.

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Fashion Retailer: Increased Digital Response 80%

For a fashion accessories retailer, we improved response to their email by turning a qualitative insight into a segmentation opportunity.  Market research had shown that their customers fell into one of two camps, fashion-oriented or function-oriented.  By using appropriate email copy, we substantially increased response for the function-oriented audiences even as the brand shifted to a more fashion-forward attitude.

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