It’s Like When Your Grandma Got Email

Do you remember when your Grandma got on email?

I remember because I got a call from mine.  She said “I just sent you an email!”

In other words, her understanding of the technology resembled an email I got from AYSO, the youth soccer overlords here in the soccer-ambivalent US of A:


Screenshot 2016-04-30 11.38.14

My semi-communist Grandma would have spit out her martini over the date

I miss my grandmother dearly, but I don’t miss her ignorance of how digital communications work.

AYSO, let me break it down for you.

On Sunday, head on over to our Snapchat at aysosoccer

Nearly three out of four Snapchat users are millennials, as in: they’re probably not parents of soccer players, the audience receiving this email.

On Monday, May 2 at 2:00 p.m. PT, we’ll have a Facebook Live Q&A

Facebook just launched Live on 6 April.  How many users can possibly know about it?  Oh, and just for kicks (see what I did there?), AYSO’s announcement will also have a presence on Twitter and Instagram.

So, in other words, you’ve got your message about some important new announcement sprawled out over four–count ’em four–social networks which your audience may not even participate in (especially Facebook Live and Snapchat).

But you know what channel they do use?  I’ll give you a hint: it rhymes with “female.”

Here’s what bugs me: AYSO has email addresses for basically every parent.  Moreover, the only people who will learn of this event via email are–get ready for a blinding flash of the obvious–people who just opened an email.

Couldn’t AYSO get their message out more effectively just by sending one measly email?  Maybe they could, I don’t know, send two versions of the email, one to people who opened the sneak peek email and another to people who didn’t?  I know, crazy, right?

While my grandmother may have found email challenging, she was nobody’s fool.  Before World War II, she actually operated a punchcard-based computer at Gimbel’s in New York City.  She earned a CPA degree from Hunter College.  And she sure as hell would have verbally abused anyone wasting email exposures as AYSO seems to be doing.

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