Stand up if you don’t get the Apple Watch

Literally.  I mean it.  Stand up and walk around if you don’t get why anyone would want the Apple Watch.


These guys get it.

I haven’t gotten any closer to the Apple Watch than reading about it on Gizmodo.  However, I bought myself an Android smartwatch, the Zenwatch, in December and have worn it on and off since then.  I’d like to point out some aspects of the device that Tim Cook‘s medicine show did not cover.

  • Don’t just sit there; do something!

When I got my Zenwatch, I geeked out with it.  I played with all the included apps (stopwatch, voice control, unreliable pulse checker) and then…it just kinda sat there.  Cool toy, fun to change the watch face, but then what?  It’s extremely dumb to sit at your desk, check your watch and then pull out your phone.

The watch starts to make more sense if you’re out and about.  Your mileage may vary, but I often miss calls when I walk around because I don’t hear the ringer or feel the vibrate on the phone in my pocket.  Doesn’t happen when I’m wearing the watch.  It buzzes my wrist.

  • I like to move it, move it

This guy gets it

Another thing: the smartwatch works better on the run than a phone.  We’ve all seen people walking-and-texting and the inevitable fails.  You can receive and respond to texts with minimal disruption when you have a smartwatch.  Similarly, you can view email and some social networking updates the same way.

Yes, it sounds silly that you need a $350 companion to a $600 iPhone to save yourself 15 seconds in your oh-so-busy day.  Consider, though, the FOMO mindset of the millennial.  15 seconds = 2.5 Vines!

  • Feed your neuroses

    Finally, I really began to appreciate the smartwatch when I had to ditch it.  One big drawback of the smartwatch is that it requires a Bluetooth to your phone, which drains the phone’s battery.  After a few weeks, my phone started having major battery problems, so I switched to a regular wristwatch until I could replace the phone’s battery.

    Then I noticed that I became seriously annoyed when I couldn’t look at my watch face and see the weather icon (temperature, conditions) or my phone’s battery level, two icons on my smartwatch screen.  You don’t realize how many times a day you look at your watch and you don’t realize how quickly you become accustomed to looking at it for key information once you use a smartwatch.  Sure, Apple Watch ads feature watch faces whose design rivals Rolex or Mondaine.  However, the best use of a smartwatch, I believe, is to keep the information you most care about close at hand (or wrist, as it were).

I won’t try to convince you that we’ll all adopt smartwatches the way we adopted mobile phones.  However, I will tell you that the use case for them might not make sense to you because you spend too much time at a desk or because you’re not neurotic enough to need to know the temperature at the flick of a wrist.  It would not surprise me at all if the Apple Watch becomes de rigueur for the truly mobile millennial with a thirst for information.

Oh, side note: bear in mind that the gold “Edition” Apple Watch represents more of a branding ploy than a viable product line, especially with China cooling off as a luxury market.  If I had $10,000 to spend on a watch, I’d take my money to Rolex.  Still, kudos to Apple for dropping the 18-karat gauntlet.

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