Unfortunately, I can’t verify if this is true:
On avg The Daily Show is watched by about 2.5 million people a day and Maury is watched by over 3 million biyeeeeeeee
— billy eichner (@billyeichner) February 12, 2015
I wouldn’t be surprised, given the healthy numbers for daytime TV. And, of course, numbers don’t tell the whole story. I’m pretty sure that the households who watch “The Daily Show” have a lot more buying power than the “Maury” households.
However, factoids like this one help keep marketing people humble. We tend to think of consumers as folks just like us. We forget that the world teems with a lot of “thems.”
So, as a discipline, marketers should always try to get a sense of the size of their audience. Yes, we need to think of the individual customer and how she makes decisions. However, knowing the actual number of customers means a whole lot.