Superbowl 49 had more viewers than any other in history. Turns out that football wasn’t the only thing on everyone’s mind:
That’s right: 3% of you were using dating apps on your phone or tablet during the game. By my calculations, that’s 1.6 million Americans (114 million viewers x 46% using apps x 3% using dating apps). Roughly speaking, the population of Philadelphia was looking for love on Sunday night. (Understandable, given that a 10-6 record didn’t merit the Eagles a playoff berth.)
If I were Match.com or even Ashley Madison, I’d really want to break those numbers out further (male vs. female, straight/gay/bi/etc., age ranges), but if nothing else, I’d at least consider running local TV spots in key markets during the game and have football or I-hate-football content or offers on the app as well.