Category Archives: Design

Does B&H Photo Really Hate My Wife?

Short answer: no, of course not.  However, they could have used a little human common sense rather than rely on responsive design alone to make their emails more relevant.

Let’s back up.  As an avid, if not talented, photographer, I subscribe to emails from Adorama and B&H Photo, two large photo retailers based in New York with a well-earned reputation for value, service and selection.  Really, you CANNOT find a better place to buy cameras and assorted equipment than those two.

Yesterday, I received this email from B&H:

B&H_Newsletter_Tuesday,_May_5,_2015_-_plannerben@gmail.com_-_Gmail_-_2015-05-06_08.56.24

They remembered Mother’s Day with a large graphic pointing to their Mother’s Day sale items.  How nice.

HOWEVER…

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