Inferred Motivation (TM)

When you understand what your customers and prospects really want, you can make better decisions about how to market to them.  With an unprecedented amount of behavioral data available, marketers can pry insights through Inferred Motivation™, which involves as much art as science.

How it works

Count.  Contextualize.  Conquer.

Count: Take stock of your data.  Read between the lines to determine which numbers matter most to your brand.

Contextualize: Align those data to the customer journey to determine where your marketing works–and where it doesn’t.

Conquer: Data in context allow you to make smarter decisions about what your marketing says and does.
See examples in our case studies

Talk to us to learn more