Research + Data = Whole Brain Insight

Superior marketing begins with superior audience insight.

By integrating market research and behavioral data, Plannerben | Anecdata provides you with the insight you need to prevail in an increasingly noisy and fragmented marketplace.

Whole Brain Insight opens up new audiences, new marketing platforms and new offerings

Why research and data?  While research does a good job of telling you what your audiences think, behavioral data such as digital analytics or sales figures give additional information on what they really do.  The intersection of what they think and what they do results in what we call Anecdata, a story that blends facts and implications into a coherent and insightful narrative.  When you understand your audiences’ stories, you can craft more effective marketing platforms.

Research + Data = Whole Brain Insight

See examples in our case studies

Talk to us to learn more